I am Ing. Martin Latka, PhD. – Marketing and Product Specialist (Digital Marketing Consultant). I help companies (entrepreneurs, artists) understand the fundamentals of marketing, marketing communication, make them visible, acquire new customers and thus increase profits.
I also work as a copywriter and brand manager. For clients I create creative texts, campaigns, slogans or ads. I communicate and build their brands to stakeholders. I care about social networks (Facebook and Instagram). I build strategic communication of brands.
I offer digital audits (SEO, Google Analytics …), business process optimization, and communication channel setup.
I graduated Management & Marketing at the Faculty of Management Science and Informatics at the University of Žilina in Žilina.
- Bachelor’s degree in Management & Marketing the Faculty of Management Science and Informatics
- Master’s degree in Management & Marketing the Faculty of Management Science and Informatics
- Philosophiæ doctor (PhD.) in Management & Marketing the Faculty of Management Science and Informatics
- Scientific conferences focusing on Management and Marketing
- 10 x certificates from Google, WordPress, Facebook
Marketing, Management, Innovation are my passion for more than 10 years, during which I have helped many businesses and artists with marketing, advertising or marketing communications.
During my studies at college and through many courses and workshops (mostly from abroad) I studied in detail the field of marketing, marketing communication, management and innovation. I have written several scientific articles that are published in world databases and collections, including Web of Science or Scopus.
For three years, I have taught subjects oriented at Management, Marketing and Innovation at the State University. Then I changed the university campus to teach marketing, innovation and management through courses and workshops in private educational institutions, or directly in companies.
Hobbies and interests
I am also a lover of selective coffee, travel and new challenges. I have visited various countries in Europe, Africa, Asia and America. In 2015, I worked in New Jersey, USA, where I gained new knowledge and experience. I traveled a large part of the United States including cities: New York, Washington, D.C., Atlantic City, Los Angeles, San Francisco, Las Vegas, San Diego.